Free 30-60-90-Day Business Plan Templates and Samples

By Joe Weller | September 4, 2020

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In this article, we’ve compiled a variety of useful 30-60-90-day business plan templates. Download them in PDF, Word, and Excel formats for free.

On this page, you’ll find a one-page 30-60-90-day business plan template , a sample 30-60-90-day business plan for startups , a sample 90-day business plan template with timeline , and more that you can use to develop an actionable plan.

Simple 30-60-90-Day Business Plan Template

Simple 30 60 90 Day Business Plan Template

Use this simple 30-60-90-day business plan template to map out main goals and deliverables. You can easily break down your high-level plan into bite-sized chunks to create an effective roadmap for accomplishing business goals. Add key tasks and descriptions, assign ownership, and enter deadlines to keep plans on track.

Download Simple 30-60-90-Day Business Plan Template

Word | PDF | Smartsheet

One-Page 30-60-90-Day Business Plan Template

One Page 30 60 90 Day Business Plan for Template

Document key goals and tasks with this single-page 30-60-90-day business plan template. This template can help you create a high-level view of main business objectives and track the status of your goals in an organized and scannable manner. 

Download One-Page 30-60-90-Day Business Plan Template

Word | PDF  | Smartsheet

Sample 30-60-90-Day Business Plan for Startup 

Sample 30-60-90 Day Business Plan for Startup

Use this sample 30-60-90-day plan as a basis to build out and develop your organization’s startup business plan. This template enables you to produce and implement a plan of action — from idea conception to business plan finalization. There is also space to detail main goals and deliverables, assign task ownership, and set due dates to ensure your plan stays on track.

‌Download Sample 30-60-90-Day Business Plan for Startup Template 

Sample 90-Day Business Plan Template with Timeline

Sample 90 Day Business Plan Template with Timeline

This sample 90-day business plan template is customizable and doubles as an action plan and timeline so you can track progress in 30-day increments. Easily break your plan into phases, then add key tasks, task ownership, and dates for each activity. You can also fill in and color-code the cells according to the respective start and end dates to create a visual timeline. 

Download Sample 90-Day Business Plan Template with Timeline - Excel

30-60-90-Day Business Plan to Increase Sales (With Gantt Chart)

30 60 90 Day Business Plan to Increase Sales with Gantt Chart

Use this template to develop a 90-day action plan to increase sales for your business. This customizable template is designed to help you reevaluate and improve your sales strategy and business plan. Broken up into 30-day increments, this template comes pre-filled with actionable tasks, like defining and prioritizing goals, conducting market research, evaluating current processes, finding untapped opportunities, and refining your sales plan to reach sales goals.

Download 30-60-90-Day Business Plan to Increase Sales

Excel | Smartsheet

For additional resources to create and enhance the sales plan portion of your business plan, visit “ All about Sales Plans: Definitions, Tips, and Free Templates .”

30-60-90-Day Business Plan for Marketing

30 -60-90 Day Business Plan for Marketing

This 30-60-90-day business plan for marketing features a simple and scannable design to help stakeholders track the progress of key marketing goals and activities. Use this customizable template to provide an overview of main objectives and the status of tasks you need to complete.

Download 30-60-90-Day Business Plan for Marketing

Excel | Word | PDF

For additional resources to help develop the marketing plan portion of your business plan, view “ Free Marketing Plan Templates, Examples, and a Comprehensive Guide .”

Purpose of a 30-60-90-Day Business Plan

Unlike a 30-60-90-day plan used to interview for or transition into a new role, a 30-60-90-day business plan is a useful document for developing a roadmap covering the first 90 days of your business planning process.  

Small-business owners, entrepreneurs, and established organizations use a 30-60-90-day business plan to do the following: 

  • Establish high-level goals, objectives, and deliverables for the first 30, 60, and 90 days.
  • Align your team’s goals with overarching business goals.
  • Outline key business activities needed to accomplish the established goals.
  • Determine the necessary resources to effectively complete the tasks.
  • Define success metrics.
  • Assign activity ownership, define milestones, and create a timeline to keep the plan on track.

Looking for additional resources to help you develop your business plan? Visit the following pages for more free templates:

Simple Business Plan Templates

One-Page Business Plan Templates

Fill-in-the-Blank Business Plan Templates

Business Plan Templates for Startups

Business Plan Templates for Nonprofits

Streamline Your 30-60-90-Day Business Plan with Real-Time Work Management in Smartsheet

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30-60-90 Day Plan Template

Use this free 30 60 90 Day Plan Template for Word to manage your projects better.

free 30 60 90 day business plan template word

Setting goals is easy, achieving them is a different story. It requires a plan. This is especially true when onboarding a new employee. They have to be brought up to speed quickly. Using a 30-60-90 day plan template provides them with a clear roadmap to transition into a new role. Download this free 30-60-90 day plan template for Word and set the stage for success.

What Is a 30-60-90 Day Plan?

A 30-60-90 day plan is a structured outline used by new employees, managers or leaders to set goals and strategies for their first three months in a role. It breaks that time down into three monthly components.

The first 30 days are about learning and observing. The objective is to understand the organization, team dynamics and current processes.  This is achieved through the following activities: meeting team members and key stakeholders; familiarizing oneself with company policy, culture and tools;  assessing ongoing projects and workflows; gathering data and insights about the performance metrics.

The 60 day plan is when planning and strategic development are addressed. The objective here is to start implementing changes based on the observations from the first 30 days. Activities include: identifying areas for improvement and potential quick wins; collaborating with the team to develop action plans; setting measurable goals and key performance indicators (KPIs) and continuing to build relationships and seek feedback.

This brings the employee to the final stage of the plan. At this point the objective is to implement the plan made earlier and evaluate its effectiveness. This is carried out by the following steps: rolling out changes and initiatives; monitoring progress against goals and KPIs; gathering feedback from the team and stakeholders and adjusting strategies based on what’s working and what’s not.

30-60-90 day plan for Word

Why You Need a 30-60-90 Day Plan Template

Downloading this free 30-60-90 day plan template for Word is recommended for new hires or leaders stepping into a new role. It’s important as it provides a structured onboarding process with a clear roadmap that helps individuals navigate their first three months effectively by outlining specific goals for each phase. It helps to set goals with measurable objectives, making it easier to track progress and success. The 30-60-90 day plan template also ensures alignment with the organization’s objectives, helping new employees understand what’s expected of them.

Builds Relationships

The initial phase fosters collaboration and trust by meeting team members and stakeholders. This builds relationships and helps with networking by establishing connections early on that can facilitate smoother communication and support throughout the transition .  The plan encourages individuals to evaluate existing processes and identify areas of improvement, which can lead to innovative solutions, helping new hires build credibility and demonstrate value early in their tenure.

Reduces Uncertainty

This structured approach can also boost confidence, reduce new employee anxiety and uncertainty. It puts them in a proactive rather than reactive approach so they can own their roles.The enhanced communication creates transparency and feedback allows for adjustments as needed. Performance evaluation offers clear metrics to provide a basis for evaluating success and impact, which leads to continuous improvement.

While templates are handy as they outline everything in advance, they’re not ideal for creating collaborative plans that can be tracked in real time. Project management software is a more effective tool to onboard new hires.

ProjectManager is award-winning project and portfolio management software with robust task lists that can create a plan, share it with new employees and be tracked in real time. Action items can be assigned, collaborated on with teams to boost productivity and time tracked to drive progress. There’s even workflow automation to manage recurring tasks quickly and task approval settings to ensure the work was done properly. Get started with ProjectManager today for free.

Track a 30 60 90 day plan with a kanban board

Who Uses a 30-60-90 Day Plan Template?

Any professional in a variety of contexts will find downloading this free 30-60-90 day plan template beneficial. Here is a short list of some groups that commonly use this framework.

  • New employees being onboarded
  • Managers or team leaders transition roles or requiring performance improvement
  • Executives outlining strategic initiatives or aligning with organizational culture with making impactful changes
  • Project managers during a project kickoff
  • Sales professionals with onboarding new sales people
  • Consultants and freelancers for client engagements
  • Professionals shifting into a new industry or role

When to Use a 30-60-90 Day Play Template

Just as there are many individuals who can use the free template, there are many opportunities to use it. Here are some.

  • Starting a new job
  • Transitioning to a new role
  • Taking over a team or project
  • Launching new initiatives
  • Entering a new industry
  • Responding to performance issues
  • After major organizational change
  • During client engagements

How to Use a 30-60-90 Day Template

Now that the value of a 30-60-90 day plan is clear, download the free template and open up a fully customized document. We’ve outlined the basics, but users can make any changes they want to reflect their own organizational processes.

The template is divided into three sections to correspond with the various timeframes of the plan. Each column, whether for 30, 60 or 90 days, is broken down into the same four rows, which we’ll now define.

SMART Goals & Action Plans

SMART goals are specific, measurable, attainable, relevant and time-bound. This will inform the goal, which is then followed by the action steps that should be followed to achieve that goal. We have three sets of goals and the corresponding action steps, but users can make as many or as few as they feel are necessary.

Smart goals on a 30-60-90 day plan

Deliverables

Each goal and their action steps will lead to a deliverable . This refers to a specific, tangible outcome or product that is expected to be completed within each phase of the plan. Examples of deliverables in this context include assessment reports, team feedback summary, future roadmap, etc.

Deliverables on a 30-60-90 day plan

KPIs are the specific metrics used to measure progress and success against the objectives set for each phase of the plan. They help to evaluate whether the goals are being met and provide insight into areas that may need adjustments.

KPIs on a 30-60-90 day plan

Resource Requirements

This is where the specific inputs needed to achieve the objectives and deliverables are outlined for each phase of the plan. The resources can be varied, such as human, financial, technological, training and development, time allocation, information and data.

Resource requirements on a 30-60-90 day plan

Other Free Planning Templates

The 30-60-90 day plan is only one of over 100 free project management templates for Excel and Word that can be downloaded from our site. They cover every aspect of managing a project across numerous industries. The following are a few that can be used to help with using the 30 60 90 day template.

  • Performance Improvement Plan Template

Similar to the 30-60-90 day plan template, this free performance improvement plan template for Word is used to help employees meet expectations. However, the difference here is that this template is used for a current employee who is underachieving and needs to be brought back to their job expectations or terminated.

Project Dashboard Template 

This free project dashboard template for Excel is highly useful in tracking KPIs from the 30-60-90 day plan. It is made up of easy-to-read graphs and charts that take hard data and turn it into easily understandable visuals on task, workload, cost and more.

To-Do List Template

While project management software is a better way to organize and execute the action plan in the 30-60-90 day plan, this free to-do list template for Excel is a fine alternative. It lists all the tasks, their start and end dates as well as the percentage complete to help track one’s progress.

How ProjectManager Makes a Better 30-60-90 Day Plan

We’ve already noted that templates are not the best way to onboard a new employee. That’s because they’re static documents that require manual updating, which isn’t efficient. They’re also not collaborative. Those hurdles and more are all cleared by using project management software. ProjectManager is award-winning project and portfolio management software that has the features managers and new employees need to create plans, execute tasks and track progress and performance in real time.

Use Multiple Project Views

Not all employees are the same, nor are all plans, which is why we have multiple project views. Managers can create detailed plans, with costs and resources on our robust Gantt charts . They link all four types of dependencies, filter for the critical path and set a baseline to compare planned against actual effort in real time. There are also kanban boards that visualize workflow and calendar views to get a monthly overview of progress for stakeholders.

GAntt chart for planning

Dashboards and Reports

Part of a 30-60-90 day plan is tracking KPIs to ensure work is being done on time. Once a baseline is set, real-time tracking of the plan is being done throughout the software. For a high-level overview of the project toggle over to the project or the portfolio dashboards , depending on whether one is monitoring one or multiple plans. These are automatically collecting live data and displaying it on easy-to-read graphs and charts showing time, cost, workload and more. For more detail, use customizable reports, which can be filtered for a close look at the data or a more general view of progress for stakeholders.

Dashboards for tracking

Related Content

Looking for more information on how to implement a plan or help employees improve their performance? Below are links to some of the more recent pieces we’ve published on those subjects, plus a few free templates to help along the way.

  • What Is an Implementation Plan?
  • Implementation Plan Template for Excel
  • The 15 Best Performance Review Questions (with Examples)
  • To-Do List Template for Excel

ProjectManager is cloud-based project and portfolio management software that connects teams whether they’re in the office or out in the field. They can share files, comment at the task level and stay up to date with email and in-app notifications. Join teams from Avis, Nestle and Siemens who are using our software to deliver successful projects. Get started with ProjectManager today for free.

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The Ultimate 30-60-90 Day Plan (Free Template, Examples & Generator)

Also available on:.

30-60-90-day-plan-guide-template-generator

So, you've started a new job or are about onboarding a new team member. What's next?

Starting a new job can be exciting and daunting at the same time.

How can you or they ensure a good impression and get the most out of your first few months?

Having a plan with clear goals and strategies can really make a difference.

A 30-60-90 Day Plan is a great way to start. It gives you a clear guide for your new responsibilities and helps you show your value to the team and company.

In this article, I'll show you how to create a winning 30-60-90 Day Plan: what it is, why you need one, what to include, and how to quickly assemble it.

And, of course, I include examples, free templates, and even an AI-powered plan generator.

Let’s dive in!

What is a 30-60-90 day plan?

30 60 90 Day Plan is a detailed schedule that spans over 30 days and includes specific goals and an action plan . Each phase builds upon the previous one, resulting in a clear guide to maximize efficiency and achieve clear results in those precious 90 days.

During job interviews, being asked for a 30-60-90 day plan is common as a test of whether you'd be a good fit for the role, your commitment, and your ability to be an asset to the company.

A 30-60-90 day plan is also a powerful tool for managers and employees during transition, such as starting a new job, taking on a new role in a company, or embarking on a new project.

  • ‍ 30 Days - This is focused on getting up to speed quickly in the new role. Key goals are building relationships, learning the organization's goals/strategy, understanding the job's responsibilities, and identifying early wins. ‍
  • ‍ 60 Days - This phase is about analyzing, learning, and further integrating into the organization. Goals include gaining a deeper knowledge of systems and processes, identifying issues/challenges and solutions, and establishing credibility. ‍
  • 90 Days - By this point, an employee should fully function and contribute to their role. Goals are to finalize goals/metrics, deliver on initial objectives, and determine longer-term goals and areas for professional development.
  • Beyond 90 Days - This extends the timeline for full integration and performance. Goals may involve executing larger projects, achieving key metrics, and cementing status as a highly contributing team member.

The structured timeline helps focus efforts during onboarding and transition periods. It helps align manager and employee expectations and establish clear goals.

The benefits and use cases of a 30-60-90 day plan

As mentioned, a 30-60-90 day plan can be helpful for many different purposes. To be specific, it makes your life easier in these ways:

30-60-90 day plan benefits

The 30-60-90 Day Plan is useful for showing off your skills and dedication.

It's definitely a blueprint for your first days that can help you make a great impression. Some benefits of having a concrete 30-60-90 day plan to mention:

  • Show off your preparedness to be a top candidate
  • Connect the company's goals and objectives to your work
  • Stay focused on your goals by laying them out in advance
  • Smoothly transition to your new role by setting smart goals for learning and contributing
  • Prove your potential for growth and leadership by achieving your goals
  • Think of it like a GPS for your career - it'll help you stay on the right path and reach your destination. It's not just a plan; it's your roadmap to success.

30-60-90 day plan use cases

1. in a job interview.

Go into battle with a secret weapon. A comprehensive plan can showcase your understanding and preparedness for the position you're applying for.

If the hiring manager requests a 30-60-90 day plan, seize the opportunity to exhibit your strategic thinking skills .

And even if they don't, proactively present one to make a significant impression and set yourself apart from other candidates.

2. When onboarding new hires

Starting a new job can be tough, especially if it's remote. New employees can feel lost and unsure of what's expected of them.

A 30-60-90 Day Plan can be really helpful in setting clear goals for the first three months so that a new hire can get off to a strong start. It doesn't have to be fancy. An onboarding plan in a simple Word document still works well, if you can make sure it covers everything they need to know, what they need to do, and when for all of that to help your new team member gradually integrate into the team and get familiar with their new job.

Getting new hires up to speed quickly benefits everyone, so plan ahead! ‍

3. From an individual contributor to a team manager

As a new manager, transitioning from an individual contributor to a leadership role comes with increased responsibilities and expectations.

"The skills and methods required for success as an individual contributor and those required for success as a manager are starkly different—and that there is a gap between their current capabilities and the requirements of the new position." -  HBR

For those who start managing a team, a 30-60-90 day plan is essential because they’re converting their independent working process to a team-oriented approach.  There are many things for a manager to learn to maintain contribution and coordinate a team. It's really a big shift!

The plan will outline many not-as-usual works to build relationships with your team, streamline working process, meet your stakeholders, and whatever to establish your management role in the first important months.

5. When you get a new project

Project managers can't live without planning tools , or project management system. I agree! But before you start getting bogged down in all the details, it's more important to have a clear direction in mind. That's where a 30-60-90 day plan comes in handy.

The plan will sketch out what success looks like to you and help you prioritize your objectives and strategies when you're dealing with big projects. Then, you can stay organized, plan ahead, and lead your projects with clear goals and a solid monitoring process. Plus, the set milestones and timeline ensure that you don't take on too much at once, while still driving urgency and progress.

How to create a 30-60-90 day plan

As you get an idea of a 30-60-90 day plan, we will delve into the necessary components of a good plan. From there, you can structure your own plan and quickly adapt it for any purpose, either for work or personal use.

1. Goals and Objectives

Setting the right goals and objectives is the most important. As John Doerr shares in his  TED talk :

It almost does not matter how much you know; what matters most is how well you execute. It all comes down to excellent execution when it comes to setting the right goals.

The SMART framework is a critical one to apply for a 30-60-90 day plan, which questions you until your goals are truly smart.

Setting SMART goals for your 30 60 90 plan

  • Is your goal specific enough?  Instead of setting a general goal like "increase sales," a specific goal would be "increase sales leads by 10% within the next 30 days."
  • How do you measure progress?  Establish measurable criteria to track your progress. This involves identifying quantifiable indicators that will help you determine if you are meeting your goals. For instance, if your goal is to improve customer satisfaction, you can measure it by tracking the number of positive customer feedback or the increase in customer ratings.
  • Is your goal realistic?  It's good to set the bar high. But it's even better if you can see yourself hit the finish line. Unattainable goals only lead to frustration and demotivation. Consider your available resources, capabilities, and constraints when setting your goals.
  • Does your goal align with overall objectives and priorities?  They should contribute to the success of your plan and be relevant to your role and responsibilities. This helps you stay focused on what truly matters and avoid wasting time on irrelevant tasks.
  • By when do you want to achieve this goal?  This creates a sense of urgency and helps you prioritize your tasks effectively. Can you recall how long open-ended statements like "I will host a bonding activity with my team." stay on your to-do list? Instead, "I will arrange weekly team lunch from next week to enhance connection." or "I will organize a get-to-know-each-other activity for my team in the next company meeting." increase the likelihood of your action.

Goals will be different from person to person, depending on your role and your job. However, there are several types of goals you should consider to put into your plan.

Performance goals  

Performance goals are centered around improving your performance in specific areas related to your role or job function. For example:

  • Achieve sales targets by increasing revenue by 10% in the next quarter.
  • Improve customer retention rates by implementing a customer loyalty program.
  • Enhance employee productivity by reducing project turnaround time by 20%.

Learning goals

‍ These goals involve acquiring new skills or knowledge that will contribute to your professional growth. For example:

  • Attend remote work training sessions or workshops to enhance leadership skills.
  • Complete industry certifications to expand your expertise.
  • Master a new software tool to streamline workflow processes.

Innovative goals

‍ These goals focus on identifying and implementing innovative ideas or processes to improve efficiency, effectiveness, or customer experience. For example:

  • Introduce new technologies to automate repetitive tasks and increase productivity.
  • Streamline workflows by implementing project management software such as planning tools or task tracker tool.
  • Develop creative marketing strategies by using AI marketing tools to reach a wider audience.

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Personal goals

‍ These goals prioritize your personal development, well-being, and finding a cultural fit in the workplace. They can vary from enhancing communication skills, building relationships, practicing self-care and stress management, and more. For example:

  • Join company yoga sessions to relax after work and connect with other like-minded colleagues.
  • Enhance communication skills by attending public speaking workshops.
  • Practicing stress management techniques like mindfulness meditation or regular exercise.

Best Project Planning Tools to Boost Productivity

Check out these top project planning tools that boost collaboration.

2. Action Items and Action Plan

Small yet mighty, action items are the superheroes of productivity. How can you transform big goals into concrete achievements? What do you plan to that pave the way for set objectives?

Keep breaking them down into actionable steps and create a list of specific actions that precisely outline what needs to be done – your detailed action plan and action items . By diligently implementing this detailed list, you can streamline your efforts and focus solely on executing each task, ensuring efficient progress toward your desired outcomes.

AI tools, like our AI  Action Plan Generator, can help you automatically generate action items in seconds:

Our FlexOS AI Action Plan Generator

3. Deliverables & Measures of Success 

In any winning 30-60-90 day plan, success is measured through deliverables and key performance indicators (KPIs). Deliverables are like fruits of your labor, proving your achievements and success. They entail:

  • Deliverables:  Tangible outcomes include a comprehensive project report, a successful team collaboration initiative, or an innovative solution to a longstanding challenge.
  • Measures of Success:  Establish quantifiable benchmarks or indicators to demonstrate your progress. These measures objectively evaluate your performance and help determine if you have achieved your targets or milestones. 

For example, if your goal is to improve customer satisfaction, a measure of success could be an increase in customer satisfaction ratings or scores. You can set specific targets for achieving a 10% improvement in customer satisfaction ratings within the first 30 days, 20% within 60 days, and 30% within 90 days. 

If your objective is to enhance productivity, a measure of success could be the percentage increase in productivity metrics, such as units produced per hour or tasks completed per day. 

4. Additional Elements

Additional elements can be incorporated into a 30-60-90 day plan to enhance its effectiveness. These elements act as supporting pillars, providing a pool of unblockers to finish your work.

  • Resources:  Identify and secure the resources needed, whether budget allocation, specialized software, or additional team members, to achieve the desired goals.
  • Stakeholders:  Engage and involve key stakeholders, such as team members, mentors, or senior leaders, to foster collaboration, gather feedback, and build a support network.

How to write a 30-60-90 day plan?

Briefly, here are steps for you to start crafting your 30-60-90 day plan: 

  • Begin with your purpose. If you write it for a particular job, comprehensively understand the position and its expectations. 
  • Next, define clear and specific goals for each timeframe, outlining what you aim to achieve within the first 30, 60, and 90 days. 
  • Break them into actionable tasks and projects that will contribute to your goals. 
  • Add ways to track progress and measure your success.
  • Regularly review and revise your plan as needed, seeking feedback and alignment from relevant stakeholders. 

We gather a list of prompting questions to help guide you along the way. Going through each question thoughtfully, enhance your plan, and then craft a template to present it. 

Questions to enhance your 30-60-90 day plan

Need more help? Talk to Lexi, share insights about your role and objectives, and let her suggest a personalized 30-60-90 day plan for you.

Free 30-60-90 day plan templates to present your boss.

The core of a 30-60-90 day plan lies in its essence –goals to be accomplished during your first three months. And how you present your plan tells your style, preferences, and purpose.

Think about how you want to communicate your ideas effectively, whether through a detailed document using the Word template, a visually engaging PowerPoint presentation, or a structured table in Excel. It's all about finding the format that best suits you and allows you to present your plan with clarity, confidence, and impact. 

These free 30-60-90 day plan templates may be just what you need.

free 30 60 90 day business plan template word

1. Comprehensive Document - Word / Google Docs Template

The Word template is the most straightforward format for creating your 30-60-90 day plan. It provides a simple and flexible structure that allows you to delve into detailed explanations, narratives, and context for in-depth information.

It is highly recommended for personal use, as it allows you to customize and personalize your plan according to individual specific needs and aspirations. 

2. Dynamic Presentation - PowerPoint / Google Slide Template

The PowerPoint template offers a slide-by-slide structure that allows you to present your plan in a visually appealing and organized manner. You can include goals and key points on each slide by month, along with supporting visuals or graphics, or even a Gantt chart to enhance understanding and engagement. 

This template is ideal for presenting your plan to stakeholders, managers, or colleagues.

3. Structured Table - Excel / Google Sheet Template

This Table template is designed to provide a concise and organized presentation of information in a structured format. It is handy for monitoring deadlines, tracking progress, and navigating your work with a straightforward layout and additional formula.

30-60-90 Day Plan For Your Interview 

For those who are preparing a plan for your interview, some questions might still float in your head.  How can I know what is expected of me when I do not even work there yet? 

Let's review your job description and the standard requirements of your position. You can also ask for specific projects or initiatives the company has in the pipeline. 

Let's take an example, imagine you are in the final phase of a job interview for a marketing specialist position.

The interviewer inquires about your approach to promoting a new product, indicating that they seek a candidate who can develop innovative marketing campaigns, with a couple of new products in the pipeline.

To demonstrate your suitability for the role, you could prepare a 30-60-90 day plan that focuses on this particular responsibility.

30-Day Plan

Objective: 

During the first 30 days, I will familiarize myself with the company process and protocol, with products, and with our target market.

Key Actions:

  • Schedule introductory meetings with key stakeholders and team members.
  • Deep dive into product details through meetings with product managers and the development team.
  • Conduct market research to understand the target audience and competitors.
  • Review previous marketing campaigns to identify strengths and areas for improvement.
  • Establish key performance indicators (KPIs) for tracking marketing efforts.

After the first month, I will: 

  • Successfully build relationships with project stakeholders and other team members
  • Have a thorough understanding of the product, and present my market research findings
  • Propose at least three ideas to improve previous campaigns, and establish new KPI tracking.

60-Day Plan

During the next 30 days, I will develop and implement a comprehensive marketing strategy for the new product.

  • Conduct a detailed analysis of the target market, competitors, and internal capabilities.
  • Create a master marketing strategy and identify targeted campaigns across various channels.
  • Find potential partnership opportunities for co-marketing.
  • Identify key stakeholders and/or team members that should collaborate on the project. 
  • Enhance brand visibility through PR initiatives and participation in industry events.

After the second month, I will develop a marketing strategy for a new product and collaborate with other team members to successfully execute it. 

90-Day Plan

During the next 30 days, I will optimize marketing efforts, expand market reach, and improve customer acquisition and retention.

  • Track marketing ROI and provide actionable insights.
  • Stay informed about industry trends and competitor activities.
  • Identify and target new customer segments or markets.
  • Work with sales and customer success team to finalize acquisition and retention initiatives.
  • Propose new initiatives based on lessons learned and updating trends.

After the third month, I will present the results of active campaigns and my timely adjustments to improve their performance by 20%. I will be able to plan and propose a quarter plan based on my probation experience and research, including a smooth cross-functional collaboration.

30-60-90 Day Onboarding Plan For New Employees

When bringing new people to the team, having a solid plan saves much of your time.

The plan for the first three months at work with guidelines, goals, and resources results in two things. First, new hires have appropriate time to digest information and new responsibilities. Second, they have clear directions on what and how to perform, and where they can go for FAQs or support.

This plan should be tailored to the specific job they're taking on.

In the first month , the main goal is to get them up to speed on the company and their role. That means completing onboarding sessions, reading up on essential docs, and meeting everyone they'll work with.

The following 30 days should shift towards actively contributing to projects and taking ownership of tasks. Collaborating with team members, seeking additional responsibilities, and participating in cross-functional initiatives will help develop a deeper understanding of the organization's processes and systems.

And by the end of the first 90 days , they should be able to handle projects independently and be a real asset to the team. It's key to customize the plan and offer training or mentorship opportunities too. That way, new hires can get settled in and succeed in their new gig!

The essence of a 30-60-90 day plan for onboarding

30-60-90 Day Plan For a New Manager

During the first 30 days of your manager position, step back to learn about your team and practice observing everything through an overall lens.

Schedule effective team meetings with your team to learn more about their work and backgrounds. Establish effective team communication channels and review existing team processes. To expand your knowledge and skills, consider enrolling in managerial courses and identify your way of management. 

Moving into the 60-day plan, the focus shifts towards leading and empowering the team, driving projects to completion, and encouraging collaboration. In this phase, you should be able to delegate tasks, create a team culture and improve team alignment on every project. 

By the 90-day mark, the new manager should aim to drive continuous improvement, develop team members' skills, and contribute to strategic goals. Listening to the team and regularly asking for feedback will help you to assess your success when transforming into a higher role. 

30-60-90 day plan for Executives

Executives are expected to have a broad and forward-thinking perspective regarding planning. Instead of focusing too much on day-to-day operations, they should prioritize the company's vision and mission, and develop strategies that will lead to long-term success and prosperity.

Here are a few things you shouldn't miss in your first three months:

  • Quick wins.  Identify low-hanging fruit and immediate opportunities for improvement that can be implemented within the first 30 days. These early wins will help establish credibility and build momentum. However, don't make a sweeping change. You might not want to disrupt the current systems and hurt the relationship that you're trying to establish.
  • Be a friendly observer.  Try to understand the organization's structure, culture, and existing processes as much as possible in the first month. By approaching with a sense of curiosity and attentiveness, executives can gather essential information and lay the groundwork for informed decision-making and effective leadership in the future.
  • Plan a great first impression.  It sets the tone for how people perceive your leadership abilities and builds trust. You might need a well-prepared speech to show your genuine interest in understanding the organization and its people, and how you will become their reliable leader onwards. As they said, good things come to those who plan.
  • Strengthen the talent pool.  Identify high-potential employees and invest in them. Great leaders create more leaders. A solid management team by your side will help you lead more effectively and enhance company culture. Creating a development plan to cultivate the growth of exceptional performers and provide support for those who have room for improvement.

Wrapping it up

To sum it up, making a great 30-60-90 day plan is all about connecting your personal goals with what the company wants to achieve.

By carefully breaking down the important tasks and goals, you can smoothly move into your new role and have a successful journey. It's important to stay flexible, adaptable, and proactive throughout the process, so you can make changes and improve as you go.

A well-crafted 30-60-90 day plan not only shows your commitment and drive, but also sets the stage for long-term success and growth within the company.

30-60-90 is not the only approach to show your drive in the new role, but showing your best self at work with productivity and effectiveness during the onboarding period are also very important.

Here are our tips for you to work smarter, not harder:

  • Productivity: Task Tracker , Time Management App , Time Management Tools , Planning Tools , How to Use AI , AI Websites , Free AI Tools , AI Productivity Tools , AI Recruiting , AI Accounting , and AI Marketing Tools
  • Engagement: Employee Management Software , Employee Engagement Tools , Employee Engagement Survey Providers , Employee Surveys , Employee Survey Tools ‍
  • Collaboration: Virtual Meeting Platforms , Virtual Workspace , Remote Collaboration Tools , Remote Communication Tools
  • Workplace: Desk Booking Software, Room Scheduling Software

More FlexOS

At FlexOS, we want to help you stay ahead in the future of work.

Here are some other popular tools and articles you'll love:

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Also, check out our deep-dive guides on the most important topics for leadership and managing remote teams :

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