Powerful business plan templates
Plan for the future, no matter what your business plans are or the size of your business with these designs and templates. whether it's just one big project or an entire organization's worth of dreams, these templates will keep you and your company on track from ideation to completion..
Put your ideas to work with simple templates for every business plan
Every successful business took a lot of planning to get there, and these templates will be cornerstones of your future success. Whether you're looking to attract new business, pitch your services or reimagine your company, with these simple, customizable templates at your fingertips you can turn complexity into something tangible. These templates can become marketing assets or simply remain internal touchpoints for your team. And as your dreams change, you'll always have this template to refer to – it's easy to change what exists on paper. If you're a small business, focusing on your niche can help you dominate in your field, and you can forge a plan to figure out exactly what that niche might be and how to target your ideal customer . When it's time to share your vision with stakeholders, craft a presentation that outlines your plan succinctly and with style. Let these templates from Microsoft Designer be your partner in business strategy for years to come.
FREE Business Plan Templates
Ensure your business's success with Template.net's customizable Business Plan Templates. Tailor your roadmap with professionally-written content, including mission statements, financial details, and growth plans, for a comprehensive strategy.
- Business Plan Format
- Modern Business Plan
- Simple Business Plan
- Business Plans Construction
- Startup Business Plan
- Small Business Plan
- Business Plans Food
- Business Plans Agency
- Business Plans Medical
- Sales Business Plan
- Business Plans Bakery
- Nonprofit Business Plan
- Business Plan Financial
- Real Estate Business Plan
- App Business Plan
- Service Plan
- Strategic Business Plan
- Hotel Business Plan
- Business Plans Catering
- Finance Business Plan
- Business Plan Template in Word
- Bar Plan Template in Google Docs
- Truck Business Plan Template in PDF
- Business Plan Template in Google Sheets
- Blank Business Plan Template in Apple Pages, Imac
- Business Plan Template in PPT
- Fashion Plan Template in PPT
- Business Plan Template in Google Slide
One-Page Business Plan Layout Template
Simple Startup Business Plan Template
Strategic Business Plan Template
Basic Business Plan Outline Template
Printable Business Expansion Plan Template
Restaurant Business Plan Template
Business Plan Template for Small Business
Sample Proforma Business Plan Template
Business Plan Proposal Format Template
Food Business Plan Template
Film Business Plan Template
Cleaning Service Business Plan Template
Department Business Plan Template
Professional Store Business Plan Template
Manufacturing Business Plan Template
Nonprofit Business Plan Template
Real Estate Business Plan Template
Nail Business Plan Template
Medical Spa Business Plan Template
Glamping Business Plan Template
Coworking Business Plan Template
Bar Business Plan Template
Aesthetic Blog Business Plan Template
Bakery Business Plan Template
Freelancer Business Plan Design Template
Consultant Business Plan Template
Orthodox Christmas Wishes Vector Template
Thai Food Vector Template
Restaurant Food Vector Template
Snack Vector Template
Food Pyramid Vector Template
Italian Food Vector Template
Korean Food Vector Template
Organic Food Vector Template
Watermelon Vector Template
Startup Partnership Agreement Template
Agriculture Business Plan Template
Insurance Agency Business Plan Template
Crypto Mining Business Plan Template
Crypto Business Plan Template
Professional Casual Wear Business Plan Template
Technology Startup Business Layout Plan Template
Blank Clothing Financial Plan Template
Business Travel Plan Design Template
Men’s Clothing Brand Plan Template
Small Business Plan Template
Luxury Clothing Business Plan Template
Simple Pet Clothing Store Plan Template
Activewear Business Plan Template
Construction Business Plan Template
- IT and Software Business Plan
- Business Plans Fitness
- School Business Plan
- One Page Business Plan
- Healthcare Business Plan
- Gym Business Plan
- Marketing Business Plan
- Transportation Plan
- Sports Plan
- Daycare Business Plan
- Interior Design Business Plan
- Education Business Plan
- Insurance Agency Plan
- Car Wash Business Plan
- Salon Business Plan
- Retail Plan
- Automotive Plan
- Restaurant Business Plan
- Product Business Plan
- Consulting Business Plan
- Clothing Plan
- Farming Business Plan
- Boutique Plan
- Bar Business Plan
- Photography Plan
How to Write a Business Plan
Free Business Plan Template, Printable, Download
With the tough business competition environment nowadays, it’s essential that your business survives whatever the risks it faces. Template.net helps you ensure your business has an effective strategy for growth and survival with our free business plan templates. Choose your business plan template format in simple, lean, or one-page examples that come with prewritten original content and executive summaries that you can edit with our document editor tool. Make your business plan for your startup or nonprofit organization’s marketing, sales, or investment requirements. All template samples are downloadable for free.
Edit Business Plan Online for Free and Download
Choose from different kinds of business plan examples for small businesses, startups, construction companies, real estate agencies, restaurants, fashion clothing stores, cafes, bakeries, salons, coffee shops, or photography studios. Get template samples in one-page or detailed outlines that are useful for corporate entities. Edit your business plan online and download for free anytime.
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Free Business Plan Template for Small Businesses
Business planning can feel complicated. it doesn't have to be. start putting pen to paper today with your free business plan template download..
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Downloads: 962,268
Our free template includes:
- Fill-in-the-blanks simplicity
You don't need to be an expert. This business plan template makes business planning easy.
All 100% free. We're here to help you succeed in business, no strings attached.
Why you need a business plan template
Writing a business plan can seem like a big task, especially if you’re starting a business for the first time and don’t have a financial background. After all, business plans have changed over the years, and what lenders and investors expect now is different than it was even just 10 years ago.
But using a free business plan template will help you:
- Develop a strategy for success
- Reduce the risk of starting a business
- Explore new business ideas
- Attract investors and get funding
Learn more about how you can get value out of your business plan and click the link above to download your free template.
What is included in this free business plan template?
This downloadable business plan template includes definitions, guidance, and examples for every business plan component needed to start, fund, and grow your business. Here are the sections covered in this download .
Executive summary
The brief summary of your business plan introduces everyone to your business, the problem you solve, and what you’re asking from your readers. It’s the first chapter of your business plan and the last thing you write once you have the details from your full plan.
- Company Purpose / Mission Statement : Briefly describe the business purpose or mission.
- Problem We Solve : Summarize the market need or problem addressed.
- Our Solution : Describe the product or service offered.
- Target Market : Identify the primary customer base.
- Team : Outline key team members.
- Financial Summary : Provide a brief overview of financial goals.
- Traction : Highlight initial sales or milestones.
- Funding Needed : Specify capital requirements if seeking funding.
Problem & solution
More than a simple description of your products and services – here you define the problem you’re solving and the value you provide. It’s also your chance to showcase any initial traction that shows you’re on the right track.
- Problem Worth Solving : Detailed description of the customer problem.
- Our Solution : Detailed description of the product or service.
- Traction : Evidence of market interest, such as sales or contracts.
- Intellectual Property/Patents : Outline any relevant IP or patents.
- Regulatory Requirements : Details on necessary government approvals.
- Future Products and Services : Potential future offerings.
Market analysis and target market
A detailed assessment of the market you intend to enter, including the size and value of the market, potential customer segments, and their buying patterns.
- Market Size & Segments : Define the size and characteristics of your target market.
- Market Trends : Consumer behavior and financial trends.
- Market Growth : Potential market size changes.
- Industry Analysis : Describe industry changes or trends.
- Key Customers : Identify any major customers.
- Future Markets : Potential market opportunities and strategy.
Competition
Show that you know who your competitors are, what advantages you have, and how you’re positioning your business to be competitive.
- Current Alternatives : Identify competitors in the market.
- Our Advantages : Describe strategic advantages over competitors.
- * Barriers to Entry (Optional): Discuss any barriers preventing new competition.
Marketing & sales
Describe how you’ll reach and sell to potential customers with a detailed sales plan and chosen marketing channels.
- Market Positioning : Define where your product or service fits in the market.
- Marketing Plan : Outline the strategy for reaching your target market.
- Sales Plan : Explain the sales strategy.
- Unique Value Proposition : What makes your offering unique.
- Pricing Strategy : Pricing compared to market alternatives.
- Distribution : How your product/service will reach customers.
- SWOT Analysis : Strengths, weaknesses, opportunities, and threats.
What makes your business run? Outline the day-to-day workflows and what needs to be set up for your business to deliver a product or service.
- Location & Facilities : Describe physical locations and facilities.
- Technology : Key technology crucial for the business.
- Equipment & Tools : Special equipment or tools required.
- Sourcing and Fulfillment : Description of sourcing and supply chain.
- Partners and Resources : Key partners and their contributions.
Milestones & metrics
Set goals for your business that include the dates and people responsible for accomplishing them. This is what you’ll use to manage responsibilities, track growth, and execute your larger strategy.
- Milestones : Specific goals and objectives with a timeline.
- Key Metrics : Performance indicators to gauge business health.
Company overview and team
Provide a brief rundown of the legal and structural components of your company, including your history, current team, and gaps you need to fill.
- Organizational Structure : Overview of the legal structure.
- Company History and Ownership : Brief history and ownership details.
- Management Team : Key team members and their qualifications.
- Management Team Gaps : Key positions needed for success.
Financial plan
Create well-structured and accurate financial statements to help you pitch to investors, land funding, and achieve long-term success. All without the help of a financial advisor or a degree in accounting.
- Projected Profit and Loss : Expected revenue, costs, and profitability.
- Projected Cash Flow : Cash inflows, outflows, and overall position.
- Projected Balance Sheet : Expected assets, liabilities, and equity balances.
- Use of Funds : Allocation of funds if raising capital.
- Exit Strategy : Plan for eventual business exit.
While not required, this last section of your business plan is a great place to drop in additional documents that support and strengthen the rest of your plan.
How do you write a simple business plan?
If you’re exploring a business idea and don’t plan to pursue funding, then you actually don’t need to write a traditional business plan. Instead, opt for a one-page plan , which is far easier to create but just as effective.
To write a simple one-page business plan, follow the same core sections as a traditional plan. But instead of lengthy paragraphs and multiple pages covering each area of your business, stick with single sentences and bulleted lists.
If a one-page plan sounds like a better option, download our free simple one-page business plan template to get started.
Start your business plan today
Whether you're writing a business plan to validate your business idea, secure funding, or grow your existing business – our free business planning template will help you achieve your goals.
Business plan template FAQ
What file formats are available for this business plan template?
Our business plan template can be downloaded in a number of common file formats including Google Docs, Microsoft Word (doc.x), or as a free business plan PDF .
Can you print out this template for a business plan?
This is a printable template—no matter if you download it as a pdf or word document, or access via Google Docs. The business plan template is pre-formatted and structured to fit lender and investor standards, but can be edited and adjusted to suite your needs before printing. Just be aware that any changes may unintentionally break the template, so make sure to review before printing.
Why should I start with a business plan template?
You should start with a good business plan template (like this one) to avoid having to make guesses about what to include in your business plan and how to structure the document. This template helps you organize your thoughts, and provides guidance, instructions, and examples to create an investor-ready and SBA-approved business plan format. It really speeds up the planning process. Oh, and it's 100% free!
Can I write a business plan myself?
You can absolutely write a business plan by yourself. Millions of entrepreneurs have been in your exact situation and have been able to write complete, detailed, and useful business plans. By using a template, you can speed up the writing process, avoid costly mistakes, and write your business plan without having to pay for additional support.
What are the steps to write a business plan?
The steps to write a business plan include:
- Defining the opportunity: Explain the problem your business solves, the solution you offer, your target market, and the competitive landscape.
- Describing how you'll execute: Outline your marketing and sales strategies, operational plan, milestones, and success metrics.
- Adding company details: Provide information about your business structure, ownership, and team.
- Creating a financial plan and forecasts: Include detailed financial statements, forecasts, and funding requirements.
- Adding supplementary info to your appendix: Add any additional information, such as resumes, permits, and other relevant documents.
- Summarizing your plan: While it may be first, do your executive summary last. In it, you'll briefly summarize your business, highlighting key points such as mission, product/service, and basic financial information.
For additional information, check out our full step-by-step guide to write a business plan .
How many hours does it take to write a business plan?
It can take as little as 30-minutes to write a fully functioning business plan. However, if you need to create a more detailed business plan it can take multiple hours to actually write the full document. To save yourself time, be sure to pick an appropriate plan type for your intended use case. Additionally, do any necessary research and collect your notes and other documentation beforehand so that you can focus all your effort on writing your business plan.
How can I write a simple business plan?
To write a simple business plan it's best to use a one-page business plan format. A one-page business plan includes all of the same components as a more detailed business plan but is designed to fit on a single page—making it more useful as an internal planning tool. If you still want to use a traditional business plan template, just focus on using bulleted lists and short sentences while writing to create a simpler business plan.
Is writing a business plan easy?
Writing a business plan can be easy if you use the right tools, understand your business, and come in prepared to write your business plan. Using a template can make writing a business plan easier. Additionally, if you focus on just getting your information down quickly, with the expectation that you'll revisit and revise your plan, you can speed up and simplify the process .
Can someone else write my business plan for me?
Yes, you can hire a professional business plan writer to write your business plan for you. Working with a professional can be especially useful if you're still struggling to write your business plan even when using a template for your business plan. Just be prepared to talk about your business, provide the appropriate details, and review the finished plan to be sure it actually reflects your business. If you need help vetting professional business plan writers, check out our free resource to help you ask just the right questions of potential plan writers.
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Free Microsoft Word Business Plan Templates
By Joe Weller | September 22, 2020
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We’ve compiled a variety of expert-approved business plan templates and samples for Microsoft Word. There are options for organizations of any size and type — from coffee shops and hair salons to professional services, and everything in between.
Included on this page, you’ll find Word business plan templates for small businesses , startup businesses , product and service businesses , and more.
Simple Business Plan Word Templates
These customizable business plan templates come professionally designed and ready to use, and are available to download in Microsoft Word format.
Simple Business Plan Template
Use this template as a basis for creating an organized and thorough business plan. Customize the built-in table of contents to suit your needs, and use the space included to detail the nature of your business, the solution to the problem you’re solving, a market analysis, key performance indicators (KPIs), financial forecasts, and more.
Download Simple Business Plan Template — Word
Simple 30-60-90 Business Plan Template
This template is ideal for developing a 90-day action plan to create and implement your business plan in manageable, 30-day chunks. Use the document to outline your main goals and deliverables, and then assign key business activities and deadlines to ensure your plan stays on track.
Download Simple 30-60-90-Day Business Plan Template
Word | Smartsheet
For more 30-60-90 business plan templates, visit our "Free 30-60-90-Day Business Plan Templates and Samples" article.
Simple Business Plan Outline Template
This template provides a standard outline for a traditional business plan, which you can use to guide your research and develop your plan. Easily modify the provided information to include information that is relevant to your business.
Download Simple Business Plan Outline Template — Word
For additional downloadable resources in a variety of formats, visit, “ Simple Business Plan Templates .”
One-Page Business Plan Word Templates
These single page business plan templates in this section provide a useful way to organize ideas. Companies can use these templates to develop a pitch document for potential partners and investors.
One-Page Business Plan Template
Use this template to capture the main details of your business concept, including your product or service offering, who it benefits, how it helps your target buyer, the pricing structure, income streams, and key milestones. There’s also room at the bottom to include a SWOT analysis .
Download One-Page Business Plan Template
Word | Smartsheet
One-Page Lean Business Plan
This template utilizes a Lean approach to help you showcase the core concepts of your business idea in a scannable format. Provide a brief overview of your company and industry, the unique benefits your product or service possesses, distribution strategy, key objectives and success metrics, and a financial plan. Use the visual timeline at the bottom to display dates and milestones.
Download One-Page Lean Business Plan Template - Word
One-Page 30-60-90 Day Business Plan Template
A 30-60-90-day template is useful for developing an actionable plan. Simply add your main goals and the activities required to achieve them in 30-day increments. Update the status of each goal regularly to ensure your plan stays on track.
Download One-Page 30-60-90 Day Business Plan Template
For additional single page plans, along with an example of a business plan , visit " One-Page Business Plan Templates with a Quick How-To Guide ."
Small Business Plan Word Templates
These customizable business plan templates are especially useful for small businesses to develop a roadmap for structuring, operating, and growing their organization.
Small Business Plan Template
This comprehensive business plan template is ideal for small businesses that want to thoroughly document key goals and the associated activities. Add essential information to each section to keep your plan clear and concise — and pay special attention to the financial section and provide details that will validate your plan.
Download Small Business Plan Template — Word
Fill-In-the-Blank Small Business Plan Template
This fill-in-the-blank template is useful for small business owners that need some guidance adding details to the various elements of their business plan. Each section of this standard business plan comes with pre-filled content that you can expand on and customize to reflect the specific needs and details of your business.
Download Fill-In-the-Blank Small Business Plan Template — Word
Additional Fill-in-the-Blank Business Plan templates can be found here .
One-Page Small Business Plan Template
Small businesses can use this template to articulate business ideas in a succinct, easily digestible manner. There is space to include a business overview, key team members, a market analysis, marketing and sales plans, objectives and success metrics, and a financial plan.
Download One-Page Business Plan for Small Business — Word
Startup Business Plan Word Templates
These business plan templates are ideal for entrepreneurs to assess the viability of their idea and gain buy-in from prospective investors and stakeholders.
Startup Business Plan Template
Use this startup business plan template to create a strong and detailed roadmap of your concept and related goals. The template includes space for an executive summary, business description, summary of product or service offerings, pricing structure, marketing strategy, competitive analysis, startup expenses, funding sources, and more to ensure you have a thorough plan in place.
Download Startup Business Plan Template
Sample 30-60-90-Day Business Plan for Startup
This 30-60-90-day business plan template is versatile, and can be used to develop an actionable plan for virtually any business activity. This sample contains pre-filled information to help you explain the organization’s main goals and deliverables, as well as to assign key tasks, ownership, and deadlines.
Download Sample 30-60-90 Day Business Plan for Startup Template
For additional resources to create your plan, visit “ Free Startup Business Plan Templates and Examples .”
Product and Service Business Plan Word Templates
These business plan templates are designed for a product or service-focused business to use to develop a workplan that articulates its vision and objectives.
Business Plan Template for Professional Services
Entrepreneurs offering professional services can use this document to outline the main goals and objectives associated with their business, as well as how they plan to achieve them. This template comes with a built-in table of contents and includes all the components of a traditional business plan, including the company background, market and industry analysis, competitive analysis, service offering details, promotional plan, sales forecasts, financial statements, and more.
Download Business Plan Template for Professional Services — Word
One-Page Business Plan for Service Business
This business plan template is ideal for a service-type business owner who needs a basic plan to jot down core business concepts. This single-page template has room to include the business mission and vision, service provided, target market, competitive advantage, marketing and sales plan, and key objectives. There is also a visual timeline of milestones included at the bottom of the template for tracking progress.
Download One-Page Business Plan Template for Service Business — Word
One-Page Business Plan for a Product Business
Use this one-page business plan to outline the key details related to your product-focused idea. Articulate the purpose and vision of your business, the problem your product solves, potential customers, how you will get your product to buyers, pricing strategy, main objectives, and success metrics. The timeline of milestones at the bottom of the template automatically creates a visual display of noteworthy activities.
Download One-Page Business Plan for Product Business — Word
Fill-In-the-Blank Business Plan Word Templates
Use these pre-filled business plan templates as a basis to build a thorough plan that keeps your strategy aligned with sales, promotional, and financial objectives.
Simple Fill-In-the-Blank Business Plan
This fill-in-the-blank template features a traditional business plan layout, and includes pre-filled content in each section. Outline the key components of a well-rounded business plan, and add a company overview, market analysis, marketing and sales plan, operations plan, financial statements, supporting documentation, and more.
Download Simple Fill-In-the-Blank Business Plan Template — Word
Lean Fill-In-the-Blank Business Plan
This Lean business plan has all the necessary parts to articulate your business vision and strategy. Add information about the problem you aim to solve, your product or service offering, unique value proposition, target customers, cost structure, revenue streams, and a timeline of milestones.
Download Fill-In-the-Blank Lean Business Plan Template — Word
For additional resources, visit " Free Fill-In-the-Blank Business Plan Templates ."
For more free, downloadable templates for all aspects of your business, take a look at “ Free Business Templates for Organizations of All Sizes .”
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Business plan templates
From competitive analysis to financial projections, business plans give your new business a roadmap for success. Download one of our free business plan templates and take your company to the next level.
Big Data Startup Business Plan Template
Create a professional Big Data Startup business plan with our customizable Startup Business Plan Template.
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Virtual Reality (VR) Business Plan
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Laundromat Business Plan
Create your success roadmap with a laundromat business plan template, designed to arrange the essentials of the laundry business.
5-Year Business Plan Template
Empower your path to long-term success with our 5-year business plan template.
Car Wash Business Plan Template
Launch and grow your car wash business with our customizable plan template.
Airbnb Business Plan Template
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Clothing Line Business Plan
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Gym Business Plan Template
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Handyman Business Plan Template
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Vending Machine Business Plan Template
If you’re starting a new vending machine business, a well-rounded vending machine business plan can improve your chances of success.
Bar Business Plan Template
Create your path to success with our bar business plan template, designed as a valuable tool to help entrepreneurs organize the bar business.
Massage Therapy Business Plan
This massage therapy business plan template helps you cover the basics of starting or expanding a massage business.
Bed and Breakfast Business Plan Template
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Catering Business Plan
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Event Venue Business Plan Template
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Event Planning Business Plan
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Rental Property Business Plan
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Coaching Business Plan Template
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Lawn Care Business Plan
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T-shirt Business Plan Template
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Candle-Making Business Plan Template
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SBA Business Plan Template
Use our free and fully customizable SBA business plan template to get started when writing a successful proposal for an SBA loan.
Cleaning Business Plan Template
Discover a hassle-free way to document a roadmap for your cleaning business with this free business plan template.
Real Estate Business Plan Template
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Trucking Business Plan Template
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Food Truck Business Plan Template
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Simple Business Plan Template
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Solar Farm Business Plan
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Ecommerce Business Plan Template
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Accounting Firm Business Plan
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Campground Business Plan Template
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Firewood Business Plan
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Funeral Home Business Plan
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Community Center Business Plan
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Gas Station Business Plan
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Beauty Supply Store Business Plan
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Flower Shop Business Plan Template
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Electrical Contractor Business Plan
This Electrical Contractor Business Plan template include information about the services you offer, who your target consumers are, why they should prefer you over your opponents and how much capital you require to get started.
Car Dealership Business Plan
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Farm Business Plan
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Business Plan Template
This business plan template is a great tool for your startup to customize to reflect your strong qualifications, experienced team, and marketable business idea.
What is a business plan?
A business plan is a document that helps small business owners determine the viability of their business idea. Combining market research and financial analysis, a professional business plan helps startup CEOs and potential investors determine if the company can compete in the target market.
Typically, a good business plan consists of the following:
- Executive summary
- Company description
- Mission statement
- Product and services
- Marketing plan
- Operations plan
- Management organization
- Financial plan
- Conclusion & appendix
Every section involved in a business plan is designed to help startup businesses reach their target market.
A business plan asks founders and entrepreneurs to detail their business strategy in a step-by-step process that makes sense from an operational perspective. This is essential if a startup is seeking a business loan or an investment from a venture capital firm.
However, even small businesses that are already economically viable can benefit from creating a business plan, since it encourages business owners and their management teams to examine their business model and reevaluate the best ways to reach their target customers.
Should I use a business plan template?
Yes. If you’ve never written one, a business plan can be challenging to write.
Creating a successful plan that you can use to grow your small business can require weeks of market analysis and financial preparation. You may spend time using Microsoft Excel or Powerpoint in order to create documentation which better supports our operational decisions.
However, almost every professional business plan is structured in the same way and most ask for the same information. Because of this, using a business plan template is advisable to save time, money, and effort.
Business plan templates for free
Rather than spending time trying to figure out how to write a business plan , use a free template as a guide to completion.
Business plan templates from PandaDoc can help you reach an effective go-to-market strategy even faster by asking you to provide all the relevant information you need when creating an effective business plan.
Grab a free template to get started!
Frequently asked questions
How many pages should my business plan be.
This depends on the kind of business plan you need to write and how you intend to use the plan that you create.
For example, a plan for a small business seeking potential investors or a business loan will need to provide income statements, cash flow statements, and a balance sheet (usually for a three-year or five-year forecast period).
These financial statements can be omitted if a small business owner isn’t seeking funding and is instead planning to use their business plan as a guiding document for themselves and their management team members.
Some business plans may only run a few pages. Fully-developed business plans can be as long as 50 pages. Much of this depends on the type of business, the operational strategy, and the level of detail that goes into developing the business plan.
Who needs a business plan?
Every business should have a business plan. This is an essential guidance document for any founder or CEO.
Good business plans help a company determine the viability of its place in the market and can help the business develop better strategies for differentiating itself from its competitors.
Business planning also forces business owners to evaluate their marketing strategy, the cost of customer acquisition and retention, and how they plan to grow their business over time.
What is the best business plan template?
Business plans come in all shapes and sizes. The best business plan template for your business is one that you understand and that matches the size and legal structure of your operation.
If you’re a sole proprietor, a business plan template designed for a big corporation probably doesn’t make sense. However, a business plan that helps you build an effective roadmap to grow your business while protecting your intellectual property is a good starting point.
PandaDoc offers specialized business plan templates for common industries along with tips to help you get started with business planning.
Should I hire someone to write my business plan for me?
No. You’ll find freelance writers and business strategy companies out there who are happy to write your business plan for a fee. These resources can guide you through the process, but you should write (or be heavily involved in) the creation of your business plan.
The reason for this is simple: You know the most about your business, and your business needs you to succeed.
A writer can work with you to make your business plan sound better to investors, and a consultant can help you fill in knowledge gaps — like how to conduct a SWOT analysis — and point out weaknesses in your plan. But, at the end of the day, you need to use the business plan to pitch investors and run your business.
Those ideas and guiding principles aren’t something you can outsource.
Should I use business planning software?
Software isn’t required when creating an effective business plan. Most business planning software is designed to help you navigate the outlining and writing process more effectively.
You don’t need software to write a professional business plan, but a solid template can help you get started. Download a free template from PandaDoc today and take your business to the next level.
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Legal Templates
Home Business Business Plan
Business Plan Templates
Use our template to make an investment-worthy business plan.
Updated December 8, 2023 Written by Sara Hostelley | Reviewed by Brooke Davis
A business plan is a document outlining a company’s operations, strategies, goals, and objectives. It’s crucial to guide you through each stage of starting and growing your business.
Templates (8)
What is a business plan, why is a business plan essential, components of a business plan, how to write a business plan, business plan sample.
Below, you can find free business plan templates for specific business types. You can also find more in-depth information on writing a plan for your business, whether it’s a food truck, restaurant, real estate business, or another entity:
Create a detailed plan that lays out the details of how your business will achieve it's objectives.
Traditional Business Plan
Create a simplified version of a traditional business plan.
One-Page Business Plan
Create a Non-Profit Business Plan and learn how to write one.
Create a Daycare Business Plan and learn how to write one.
Create a Restaurant Business Plan and learn how to write one.
Create a Real Estate Business Plan and learn how to write one.
Real Estate
Create a Food Truck Business Plan and learn how to write one.
A business plan is a document detailing how a business, whether it’s a new or existing company, will achieve its goals and objectives. It guides you through every step of starting and running a company.
A business plan can be the foundation of your business, serving as a written roadmap that covers all aspects of how to structure, run, and grow your business. You can also refer back to it as your business progresses to track its growth and success.
In addition to being a helpful document internally, a business plan is also vital for a company to communicate its success to external parties that may influence its future success.
Consider some of the main reasons why large and small business owners alike use business plans:
1. Use As a Roadmap
A business plan sets specific, measurable, and time-bound goals. Having these goals helps you track progress, evaluate performance, and adjust as necessary.
By laying out goals, you have a clear and attainable plan of action with the ability to see and monitor your progress.
2. Plan Strategies For Potential Challenges
A business plan can help you think objectively about your business’s key elements and inform your decision-making as you move forward.
A detailed plan can provide a semblance of control over a potentially cumbersome process. Formulating a plan can improve your ability to make choices and decisions for yourself and the business. This approach is much better than suddenly making a critical decision without time to evaluate or haphazardly letting others decide for you.
3. Get Funding or Bring on New Business Partners
An accurate business plan is essential whether or not you need to secure a business loan. Investors and lenders often require a business plan before they commit capital. A solid plan demonstrates your commitment, viability, and potential return on investment.
Create a business plan that grabs the attention of potential investors and provides them with enough structure and confidence that they will move forward and grant funding and support to your business.
You can use your business plan to highlight how the proposed business will be successful and profitable.
4. Discover Any Weaknesses
A business plan includes a strengths, weaknesses, opportunities, and threats (SWOT) analysis that helps identify potential risks and challenges. It is essential to allocate resources and demonstrate monthly profit or loss. By recognizing these elements early, you can develop strategies to mitigate or address them.
5. Analyze the Market and Competition
Market research within the plan helps you better understand your target audience, competition, and industry trends. This knowledge is crucial for making informed business decisions.
By learning about your competition, you can help make your goods or services stand out and help validate your business idea.
You should update a business plan as you go, altering your goals as necessary and being mindful of any changes of direction in your business.
A typical business plan includes the following sections:
- Executive Summary
- Management Team
- Products and Services
- Customers and Marketing
- SWOT Analysis
Our business plan template includes all of the above, so you won’t have to worry about missing out on essential sections.
Step 1 – Create an Executive Summary
An executive summary is the first section of a traditional business plan, serving as the first impression of your business. Please give a brief overview of your company, including its mission, key goals, and a snapshot of your financial projections.
You can skip this step if you’re writing a lean business plan for a startup. Instead, replace it with a few sentences outlining the problem your startup aims to solve and the solution you will provide.
Executive Summary Example:
Market research indicates there are a growing number of dog owners in Tallahassee who want to train their animals. Consumer surveys indicate that most consumers don’t have the time or resources to train their animals themselves.
Consumers have also expressed a desire for combined dog walking and training services to help discipline their animals.
Pawsitive Strides Canine Coaching & Walks provides a convenient service for customers with furry friends and disposable incomes.
Tips for Writing an Executive Summary
- Define a problem in your market and state how your business will solve it.
- Limit your executive summary to one page.
- Use a tone appropriate for your audience.
Step 2 – Describe Your Company’s Team
A professional business plan will include a statement about your company’s team and management.
Describe your startup’s legal structure. After that, you can insert a chart to show the hierarchical structure of your company. Show and name your C-suite executives, management team, and key employees. Include short biographies and links to their resumes and LinkedIn profiles to give the reader a complete picture of your staff’s qualifications.
If you have a smaller staff, you can highlight the founder and CEO and your staff members who perform the services or create your business’s products.
Example for Company’s Team Statement:
Jamie Clayton, Founder and CEO
- Board-certified veterinarian.
Pawsitive Strides Canine Coaching & Walks’s dog walkers and trainers
- 14 full-time staff members.
- 26 part-time staff members.
- All staff members have the Certified Professional Dog Trainer-Knowledge and Skills Assessed (CPDT-KSA) credential from the Certification Council for Professional Dog Trainers.
Tips for Writing about Your Company Management and Team
- Include any roles you’d like to hire to grow your company, if applicable.
- Highlight expertise and awards one to show your staff’s capabilities.
Step 3 – Summarize Market Analysis and Potential
Your business plan must also thoroughly analyze your target market and customer base. The goal here is to show that you understand your market and target audience and that there is a viable market for your business.
Market Analysis Example:
Pawsitive Strides Canine Coaching & Walks’s ideal customer is a dog owner between the ages of 25 and 65 with a high disposable income. They’re ideally a working professional or have recently retired from the workplace. They love their dog (or dogs) and want them to be well-behaved and have an outlet for all their energy.
Market research shows that Pawsitive Strides Canine Coaching & Walks has ample opportunities in the Tallahassee area:
- The total revenue for dog walking services in the U.S. increased from $900 million in 2019 to $1.1 billion in 2023.
- Dog ownership has increased by 20% over the last five years.
- Online search volume for “dog walkers in Tallahassee” is up by 10% since last year.
- 19% of Tallahassee’s residents have a household income of $125,000 or more (compared to the average of 5% across the U.S.).
Tips for Writing a Market Analysis
- Use reliable sources for acquiring data.
- Conduct consumer surveys to hear from people in your target area.
- Focus on the demand in your area and the growth potential.
- Include revenue and expense projections based on market data.
Step 4 – Describe Your Product or Service
Describe the products and services you offer. Pinpoint the value they provide to current and future customers and share your plans for research and development.
The main goal of this section is to convince the reader and yourself that your business is viable and that you have enough resources, time, and energy to achieve your goals.
Product Description Example:
Pawsitive Strides Canine Coaching & Walks isn’t an ordinary dog walking service. When a customer signs up for our monthly subscription plan, we have one of our certified dog walkers go to their house 12 times a month on a schedule that works for them.
Our dog walker takes their dog on a 30-minute walk and corrects their behavior. Their dog learns how to walk on a leash calmly and be around cars and people. Not only does the dog get some exercise and fresh air, but they also learn discipline, meaning the customer doesn’t have to worry about training their dog in this sense.
Tips for Writing a Product/Service Description
- Highlight cross-sell and upsell opportunities, if applicable.
- Emphasize what distinguishes you from other companies providing similar services/products.
- Include details for updating your offerings in the future.
Step 5 – Plan Your Marketing Strategy
Discuss the brand vision you want to cultivate, the metrics you’ll track, and the channels you’ll use to reach your target audience. Outlining how you plan to collect and retain customers will help you experience growth in the long term.
Marketing Strategy Example:
Pawsitive Strides Canine Coaching & Walks will focus on social media and direct mail marketing as its two main forms of advertising. We’ll track customer referrals to determine how many current customers are satisfied with our services.
On our social media platforms, including Instagram and Facebook, we’ll track our audience growth rate, bounce rate, and click-through rate.
Tips for Writing a Marketing Strategy
- Add the budget/resources you have, if applicable.
- Create strategies for marketing to different segments within your main target audience.
Step 6 – Conduct SWOT Analysis
Organizations use SWOT analyses to determine how closely a business will adhere to its growth trajectories. This analysis involves looking at a company’s SWOTs, which are:
- Strengths: Strengths are things your company does well. Examples include having a unique selling proposition, standout brandings, or human resources, like your employees and C-class executives.
- Weaknesses: These barriers prevent your project or company from reaching certain milestones. Examples include financial limitations, a shortage of skilled professionals, and unclear selling propositions.
- Opportunities: These positive external factors could give you a competitive edge. For instance, if you’re a manufacturer and the federal government cuts tariffs, you can export your products into a new market to boost market share and sales.
- Threats: These are events, competitors, and situations that pose a risk to your company and the goals you’ve set for it. Typical threats include negative media coverage, changing customer demands, emerging competitors, and new rules and regulations.
SWOT Analysis Example:
- Appeals to people who don’t have the time or resources to train their pets.
- Low startup costs.
- Finding enough certified employees to meet the anticipated demand.
- Dealing with aggressive animals may be challenging for newer employees.
Opportunities
- Offering multiple subscription packages for customers who want more frequent training sessions for their pets.
- BehaviorBuddies is a dog walking service in Bradfordville that may take away customers.
Tips for Writing a SWOT Analysis
- Be honest with your business’s weaknesses and threats.
- Capitalize on opportunities you find through market analysis.
Step 7 – Develop a Strategy for Operations
Your business plan needs to include a thorough operations plan. This section reveals your manufacturing, fulfillment, managing, staffing, hiring strategies, and all the other processes you go through when running your business daily.
Operations Strategy Example:
Jamie Clayton will oversee the hiring of all employees, and the team lead will train all employees for at least one month to ensure they have the knowledge necessary to deal with animals of all temperaments.
The team lead will also organize the dog walking schedule to ensure all team members have enough time to arrive at customers’ houses and complete the dog walking/training sessions thoroughly.
Tips for Writing a Business Strategy
- Consider what your business needs to thrive on a daily basis.
- Account for inventory and supplies, even if your business is service-based.
Step 8 – Compile Your Business Financials
Create financial projections, including income statements, balance sheets, and cash flow statements for the first few years of operation. If you need funding, specify the amount and how you plan to use it.
Financial Statement Example:
Income Statement for the Year Ended December 31, 2023
- Revenue: $150,000
- Cost of Goods Sold: $30,000
- Gross Profit: $120,000
- Operating Expenses: $80,000
- Net Operating Income: $40,000
- Other Income/Expenses: -$2,000
- Net Income: $38,000
Tips for Writing a Financial Section
- Double-check the accuracy of financial information.
- Demonstrate how the proposed funding aligns with your company’s goals.
- Forecast future financial performance.
Step 9 – Explain Your Funding Request
If you’re seeking funding or investment for your business, explain the amount you need and how you intend to use it. Be transparent about the terms you’re offering to investors or lenders.
Funding Request Example:
Pawsitive Strides Canine Coaching & Walks has already hired a team to serve our existing customers. Once we scale to $500,000 in annual revenue over the next two years and at a 10% profit margin, our primary ongoing annual expenses (not including taxes) will total $350,000.
While already profitable, we are requesting $200,000 in the form of a business loan to buy two additional company vehicles. These vehicles will improve our employees’ ability to get to customers’ homes, and the remaining money will go toward maintaining current company vehicles.
Tips for Writing a Funding Request
- Add a timeline so investors know your goals and how you plan to use the money.
- If you seek funding in the form of an exchange for equity, an investor may expect to gain decision-making powers in your company. Plan for this situation accordingly.
Step 10 – Compile an Appendix for Official Documents
Include relevant documents, such as resumes of key team members, legal agreements, market research data, product design mock-ups, and your business’s legal structure documents.
Remember that each business plan is unique, so tailor your content to your venture and audience. Your business plan should effectively communicate your vision, strategy, and financial viability to potential investors, partners, and stakeholders.
Combine the appendix with a table of contents and footnotes section so you can reference it throughout your document.
You can download a free business plan template below in PDF or Word format:
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